Pico is a brand that sells granola and Brazilian ingredients based products that can be incorporated into recipes. The logo for Pico was inspired by Brazil’s terrain, that concept was incorporated by using topographic lines and also in the name of the brand, as “pico” means “peak” in Portuguese.
Pico’s packaging focuses on having simple colour use and recyclable and reusable materials. The vertical label in black and white makes for a very strong identity that brings together the differently shaped containers and the label is not lost in the material’s surface.