Escape is a skier community driven store that offers a varied selection of good quality and performance winter sports accessories and custom made skis. This fictional store’s branding was given an adventure badge looking logo that incorporates elements that are part of the ski experience. Such elements are also used as auxiliary graphics of the brand.
Escape’s catalogue print design allows the content room to breath with a simple layout and big use of white space, and a bit of dynamic with the incorporation of the blue slopes. This approach was taken to go against the usual busy look of sports catalogues.